Fresha pricing in the UK has four parts. First, a subscription costs £14.95 a month for one person, or £9.95 per bookable team member. Second, a one-off 20% fee applies to each new marketplace client, with a £4 minimum. Third, card payments cost about 1.2% plus 20p. Finally, VAT goes on top of every figure.
We make a booking app too. Aasure charges a flat monthly fee, so read this knowing who wrote it. Where Fresha costs less than the alternatives, we say so. Every Fresha figure links to its source, as checked in October 2026.
Fresha pricing at a glance
Fresha's pricing page sets rates by the visitor's country. It also states that "rates are exclusive of local sales taxes". So the page you see depends on where you open it. Therefore we checked the sterling figures against three independent UK breakdowns.
For example, BarberInsights' UK cost calculator lists £14.95 for Independent and £9.95 per member for Team. It also lists the 20% marketplace fee with a £4 minimum. Similarly, Slotivo's guide, checked 3 August 2026, reports the same four numbers. Meanwhile, Bee Viral's July 2026 breakdown adds the card rates.
| Fee | UK rate, ex VAT | When you pay it |
|---|---|---|
| Independent plan | £14.95 a month | Every month |
| Team plan | £9.95 per bookable member | Every month |
| New marketplace client | 20%, minimum £4 | First booking only |
| Card, in person | About 1.2% + 20p (Bee Viral: 1.19% + 20p) | Every card payment |
| Card, online | 1.40% + 25p (Bee Viral) | Every online payment |
| Card, keyed in | 2.20% + 20p (Bee Viral) | Every keyed payment |
So the headline Fresha pricing on the sign-up screen covers only the first row. The rows below it grow with your diary. That is why two salons on the same plan can pay very different bills.
Fresha prices by country
Fresha pricing varies by country, so UK figures do not carry abroad. For example, The Salon Business's February 2026 review lists prices in dollars, without naming the country. There, a solo plan costs $19.95 a month, and Team costs $14.95 per bookable member.
The marketplace fee also differs. That review lists 20% with a $6 minimum, rather than £4. Its in-person card rate is 2.29% plus $0.20. These are dollar figures, so do not read them as UK prices.
So the lesson on Fresha pricing for a UK salon is simple. Ignore any Fresha price you read in dollars or euros. Instead, open the pricing page from the UK, and check the date on any guide you use.
The subscription: what Fresha costs each month
The subscription is the predictable part of Fresha pricing. Independent covers one bookable person at £14.95 a month. Team covers a business with several people who take bookings, at £9.95 for each one.
Fresha's help centre explains how it counts the team. In fact, its guide to managing your plan says the price depends on "the number of bookable team members". So a receptionist without a calendar adds nothing. However, every stylist, barber or therapist with bookings switched on adds £9.95.
The same guide says Fresha charges "on the first day of each calendar month". Also, your plan updates itself at the start of each billing period. So if you add a stylist mid-month, the new price starts the following month.
Here is how the subscription grows with a team, before VAT:
- One person on Independent: £14.95
- Three bookable staff on Team: £29.85
- Five bookable staff on Team: £49.75
- Ten bookable staff on Team: £99.50
Compared with most salon software, that Fresha cost is low. For instance, Booksy's UK plan starts at £40 a month plus VAT. Still, the subscription rarely decides what Fresha pricing means for your bill.
Notice periods and price changes to Fresha pricing
Fresha pricing can change after you sign up. Fresha's partner terms let it change subscription fees "with 30 days' prior written notice". The same terms say Fresha "reserves the right to vary such payment processing fees from time to time".
Leaving also takes notice. The terms say the agreement continues unless either side gives "not less than 30 days' written notice". Also, you "remain liable to pay any applicable Service Fees" during that notice. On the other hand, the pricing page says there is "no minimum commitment or long-term contract". Even so, plan for a month of overlap if you move.
Cancelling has other effects too. The plan guide says cancelling removes access to your workspace and unlists your marketplace profile. Your reviews stay hidden rather than deleted, and they return if you reactivate.
The marketplace fee on new clients
The marketplace fee is the part of Fresha pricing that owners argue about most. Fresha takes a one-off 20% of a new client's first booking. It applies when that client found you through the Fresha marketplace. Then every later visit from that client costs nothing.
On a £60 first appointment, that is £12. On a £35 manicure, it is £7. Fresha's help centre article on new client fees sets out the base. It says Fresha calculates the fee "based on the value of their first completed appointment". So add-ons, products, gift cards and tips at checkout fall outside it.
"The fee does not apply to returning clients."
How the £4 minimum changes the rate
The £4 minimum matters most for short, cheap services. For example, a £15 brow tidy should carry a £3 fee at 20%. Instead, the minimum lifts it to £4, which is 27% of the visit. So below £20, the effective rate climbs above 20%.
The help centre also mentions "a maximum cap for higher-value services". However, it publishes no figure for that cap. We could not find a sourced UK number, so we leave it out.
The rules that catch owners out
Fresha's pricing page says clients who find you through your own website or social profiles carry no fee. Even so, three rules from the help centre article surprise owners. First, the fee can apply when a client views your Fresha profile, then books through your website or social media. Second, if you or your team cancel the appointment, the fee "will still apply". Third, the fee is non-refundable.
There is one fair exception. If a new client fails to turn up, you pay nothing. However, you must mark the no-show on the same day. Also, if the client cancels online, Fresha moves the fee to their next booking.
Clients already in your Fresha client list count as returning. So import your full list before you go live, and those clients never trigger the fee.
Card processing, texts and VAT: the Fresha fees on every payment
Card processing is the part of Fresha pricing that grows fastest on a busy diary. Bee Viral lists Fresha's UK card rates at 1.19% plus 20p on the terminal. Online payments cost 1.40% plus 25p, and keyed-in cards cost 2.20% plus 20p.
Other UK sources agree on the in-person rate. In fact, a UK owner's Medium analysis, The True Cost of Fresha, reports 1.2% plus 20p. Likewise, CostBench's Fresha cost guide puts UK card processing at "approximately 1.2% + 20p".
Cards are now how most clients pay. For instance, UK Finance's August 2026 payments report found cards made up 64% of all UK payments in 2025. Meanwhile, cash fell to 8%.
"…a predominantly digital economy when it comes to making and receiving payments."
To be fair to Fresha, its in-person rate is competitive. Square's UK pricing charges 1.75% in person and 1.4% plus 25p online. Similarly, Stripe's UK pricing charges 1.5% plus 20p for standard UK cards online. So you would pay a similar amount with any provider. That said, on small payments the fixed 20p flips the order. On a £10 payment, Fresha's terminal costs 32p, while Square's costs 18p.
Text messages and add-ons
Smaller charges sit around the three main parts of Fresha pricing. Bee Viral reports 20 free texts a month, then about 6p per text. It also reports a 7p charge per tap-to-pay authorisation.
Fresha also sells optional add-ons, such as Client Loyalty and Insights. However, we could not find UK add-on prices from a source we trust. So check them on the pricing page in your own country before you rely on one.
VAT on Fresha pricing
VAT is the last layer. The standard VAT rate in the UK is 20%. Fresha's partner terms say it "only charges indirect tax to the Partner on the Service Fees". Those Service Fees include the subscription, the new-client fee and the payment fee. However, we could not confirm whether Fresha adds VAT to card processing in practice. BarberInsights' calculator adds it to all three. Our bills below add it to the subscription and new-client fee only, so treat them as a floor.
Whether that VAT costs you depends on registration. You must register once taxable turnover passes £90,000 in 12 months. Registered businesses can usually reclaim VAT on business costs. But a sole trader below the threshold cannot, so the VAT is a real cost.
Fresha pricing worked through: two real monthly bills
The rates above only mean something on a real diary. So here is Fresha pricing applied to two typical businesses. Both use the UK rates as checked in October 2026, and both assume every new client comes through the marketplace.
A solo nail tech on the Independent plan
The first example is a solo nail tech. She books 100 appointments a month at £35 each. Also, 80% of clients pay by card in person. Six clients a month are new, and all six come through the marketplace.
| Line | Working | Monthly cost |
|---|---|---|
| Subscription | Independent plan | £14.95 |
| Card processing | 80 payments of £35 | £49.60 |
| New-client fees | 6 × £7 | £42.00 |
| VAT | 20% of £56.95 | £11.39 |
| Total | £117.94 |
The card line works out as 1.2% of £2,800, which is £33.60. Then 80 payments at 20p add £16. So card processing comes to £49.60.
Her turnover is £3,500 a month, or £42,000 a year. That is below the VAT threshold, so she cannot reclaim the £11.39. Over a year, this Fresha pricing adds up to £1,415.28. In other words, the subscription is £17.94 with VAT, only about 15% of her real bill.
If Fresha also charges VAT on card processing, add £9.92 a month. Her bill would then be £127.86.
The new-client fees are the line she controls least. For instance, a busy month with 12 marketplace clients doubles that line to £84. Then VAT lifts it to £100.80.
A five-person salon on the Team plan
The second example is a salon with five bookable staff. The salon books 500 appointments a month at £45 each. Also, 85% of clients pay by card. Each month, 25 new clients arrive through the marketplace.
| Line | Working | Monthly cost, ex VAT |
|---|---|---|
| Subscription | 5 × £9.95 | £49.75 |
| Card processing | 425 payments of £45 | £314.50 |
| New-client fees | 25 × £9 | £225.00 |
| Total | £589.25 |
This salon turns over £22,500 a month, or £270,000 a year. So it must register for VAT, and it can usually reclaim VAT on Fresha's fees. That is why we show this bill without VAT.
Over a year, this Fresha pricing comes to £7,071. However, the subscription is only £597 of it. The new-client fees alone cost £2,700 a year, which is more than four times the subscription.
To test your own diary, use our Fresha fees calculator. It runs the same sums on your prices, team size and new-client numbers.
When Fresha pricing beats a flat fee, and when it does not
The honest answer depends on one number: new marketplace clients a month. To show why, we compared each example with a flat-fee app plus a separate card provider. For the comparison we used Aasure's pricing and Square's 1.75% in-person card rate.
For the solo nail tech, Aasure Solo costs £29 a month, including VAT. Then Square processing on £2,800 adds £49. So the flat-fee total is £78. By contrast, Fresha with no new marketplace clients costs £67.54, including VAT on the subscription. So Fresha is cheaper at zero new clients.
But each new marketplace client adds £8.40 including VAT. From two new clients a month, Fresha costs more than the flat-fee setup. If Fresha also adds VAT to card fees, that point comes at one new client.
| Solo nail tech, per month | Fresha | Aasure Solo + Square |
|---|---|---|
| No new marketplace clients | £67.54 | £78.00 |
| Two new marketplace clients | £84.34 | £78.00 |
| Six new marketplace clients | £117.94 | £78.00 |
The five-person salon follows the same pattern, ex VAT. Aasure Growth costs £49.17 before VAT, and Square adds £334.69. That makes £383.86 a month. Meanwhile, Fresha with no new marketplace clients costs £364.25. So from three new marketplace clients a month, Fresha costs more.
What the comparison leaves out
That comparison leaves out what each side cannot do. Aasure has no marketplace, so it brings you no new clients. Also, its reminders are opt-in and email only. It takes no card payments, deposits or invoices yet. So if you rely on Fresha for new clients, the marketplace fee may be worth paying.
For a wider view, see our list of 14 Fresha alternatives, or the Aasure and Fresha comparison. If you decide to move, our guide on how to switch booking software covers the order of steps. And our post on booking commission fees compares marketplaces side by side.
Common questions
How much does Fresha cost per month?
In the UK, Fresha's Independent plan costs £14.95 a month for one bookable person. The Team plan costs £9.95 a month for each bookable team member. Both prices exclude VAT. On top, you pay card processing and a one-off fee on each new marketplace client.
What is Fresha's new client fee?
Fresha charges a one-off fee of 20% on a new marketplace client's first booking. The minimum is £4, before VAT. Returning clients carry no fee. The fee can also apply when a client sees your Fresha profile, then books on your own website.
What does Fresha charge for card payments?
UK reports put in-person card payments at about 1.2% plus 20p. Bee Viral lists 1.19% plus 20p on the terminal, 1.40% plus 25p online and 2.20% plus 20p for keyed-in cards. Fresha's partner terms let it vary processing fees from time to time.
Is Fresha free?
No, not in the UK. UK plans cost £14.95 a month for one person, or £9.95 per bookable team member, before VAT. Fresha prices by country, so its pricing page shows the rate for wherever you open it. Card processing and new-client fees come on top.
Can I avoid Fresha's marketplace fee?
Only partly. Clients already in your client list carry no fee, so import your list before you go live. However, Fresha's help centre says unlisting your marketplace profile will disable online bookings and any booking links you have. So you cannot keep Fresha's online booking and drop the marketplace.
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