Inside Aasure / Customers

Every client, in one place.

What they spend, when they last came in, and who is drifting away.

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Customer Phone Last Activity Date Added

LR Lucia Rossilucia.rossi@gmail.com 07700 900624 7 Oct 2026 7 Oct 2026

HC Hannah Clarkehannah.clarke88@gmail.com 07700 900412 6 Oct 2026 12 Sept 2026

PS Priya Shahpriya.shah.ldn@outlook.com 07700 900187 4 Oct 2026 3 Sept 2026

AO Amara Okaforamara.okafor@icloud.com 07700 900756 1 Oct 2026 28 Aug 2026

CB Chloe Bennettchloebennett.hair@gmail.com 07700 900233 29 Sept 2026 19 Aug 2026

SR Sofia Rossisofia.rossi92@gmail.com 07700 900961 12 Sept 2026 2 Aug 2026

GW Grace Whitfieldgwhitfield@hotmail.co.uk 07700 900348 26 Sept 2026 24 Jul 2026

EM Ellie Morganellie.morgan.77@gmail.com 07700 900519 22 Sept 2026 11 Jul 2026

ZA Zara Ahmedzara.ahmed@outlook.com 07700 900674 18 Sept 2026 30 Jun 2026

LH Lucy Harperlucyharper@icloud.com 07700 900105 9 Sept 2026 16 Jun 2026

MP Maya Patelmaya.patel.94@gmail.com 07700 900882 2 Sept 2026 2 Jun 2026

OG Olivia Grantolivia.grant@hotmail.co.uk 07700 900427 27 Aug 2026 21 May 2026

FC Freya Collinsfreya.collins@gmail.com 07700 900593 19 Aug 2026 9 May 2026

IM Isla McKenzieisla.mckenzie@icloud.com 07700 900318 8 Aug 2026 27 Apr 2026

RT Ruby Thompsonrubythompson.uk@gmail.com 07700 900740 30 Jul 2026 14 Apr 2026

Showing 1-25 of 248

Sofia Rossi

Customer since Aug 2, 2026

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Details

Name, email, phone, and other details.

NameThe customer's full name.Sofia Rossi

EmailPrimary email for bookings and marketing.sofia.rossi92@gmail.com

PhoneBest number to reach them on.07700 900961

CityWhere this customer is based.Leeds

BirthdayPowers birthday offers and reminders. Oct 14

SegmentsRule-based segments this customer matches.Active VIPsBirthdays

TagsGroup and segment this customer.VIP

Overview

Bookings and preferences at a glance.

Total bookings12 attended · 1 upcoming · 1 cancelled14

Favourite service9 bookingsBalayage

Preferred staff13 bookingsLéa Martin

Recent activity

Customer bookings.

1 / 3

Booking activityRoot colour Oct 9, 10:00 AM Confirmed Léa Martin 90 min $85

Booking activityBalayage Sep 12, 9:30 AM Completed Léa Martin 180 min $250

Booking activityGloss treatment Aug 20, 2:00 PM Completed Léa Martin 45 min $65

Customer facts

How and when this customer joined.

JoinedWhen the customer record was created.Aug 2, 2026

SourceWhere this customer first came from.Booking

Last activityMost recent booking or interaction.25 days ago

Notes (2/50)

Context the team keeps about this customer.

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Just now

Books balayage every ten weeks, like clockwork. Always with Léa. Tea, no sugar.

Sep 12, 2026, 11:40 AM

Patch test done 20 Aug, all clear for colour. Mentioned her sister wants to book too.

Aug 20, 2026, 3:05 PM

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Segment People Updated In use

New customers Added in the last 30 days 18 2 Oct On

Recent Active in the last 30 days 96 2 Oct On

Lapsed No activity for 30+ days + Active in the last 60 days 23 2 Oct On

Birthdays Birthday in the next 30 days 14 2 Oct On

Active VIPs Customers matching your selected status and appointment threshold for loyal visits. 41 2 Oct On

At risk No activity for 30+ days 37 2 Oct On

Segment updated

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Reviews are on the way.

Aasure will ask the right customers for a review after their visit, and bring every reply into one queue.

Ask for reviews after the right appointments, not after every single visit.
See praise, problems, and reply drafts in one calm queue.
Works for salons, clinics, consultants, classes, repairs, and local services.

Notify me when ready You're on the list

We'll let you know when Reviews lands.

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7 days30 days90 daysThis monthYear to date

Net customer change

+14+31 gained - 17 lost

Second-visit rate

58%41 of 71 came back

Forward cover

64%86 upcoming

At-risk customer spend

$1,8509 recoverable

Recorded booking spend

$25,500All-time manual Diary payments.

Visit interval driftPrevious pattern 39d

47d

MayJunJulAugSepOct

Return behaviourLine marks the reference target

Second visit58%

Repeat retention79%

Rebooking51%

Visit recovery72%

Acquisition qualityRepeat rate by source

Booking page132 customers64%

Referral54 customers71%

Walk-in38 customers42%

Import24 customers33%

Who is slipping away9 at risk

GW Grace Whitfield52d since activity · 35d rhythm $280

EM Ellie Morgan61d since activity · 42d rhythm $210

IM Isla McKenzie58d since activity · 40d rhythm $320

NK Niamh Kelly47d since activity · 30d rhythm $150

Historical spend is context, not predicted revenue.

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Changes save as you make them

Contact defaults

What we collect, and how new contacts start out.

Required detailsWhat must be given when a customer is added. NonePhoneEmailBoth

Activity thresholds

When a customer is flagged at-risk or churned. Powers engagement metrics.

At-risk afterDays since the last visit before a customer is flagged at-risk. 30 days

Churned afterDays since the last visit before a customer is considered churned. 60 days