← The workbench
Free check · 2 minutes
Is your booking setup costing you clients?
A new client decides whether to book you in the first minute — long before they ever meet you. If booking means a DM, a wait, or a string of messages, plenty quietly book someone else. Answer eight quick questions to see the gaps a new client notices first.
Booking Setup Check — answer eight quick questions about how a new client experiences your booking flow and see the gaps that are costing you bookings, in order of impact.
Worth knowing: in Aasure's 2026 survey, 57% of owners had lost — or suspected they'd lost — a client to a slow reply. Most of those clients were ready to book. The setup just got in the way.
01 About your business
What do you do?
This tailors your result to how your clients tend to book.
02 The front door
How does a new client actually book with you?
Think about what a stranger has to do to get a slot in your diary.
03 After hours
Can someone book you in the evening or at the weekend?
Most people decide to book when they're off work — and so are you.
04 Response speed
When a new client enquires, how fast do they hear back?
A reply that comes too late often arrives after they've booked elsewhere.
05 Friction
How many steps to go from "I want to book" to "I'm booked"?
Every extra step or message is a place people drop out.
06 Availability
Can a new client see your real, live availability and pick a slot?
Ask-and-wait kills the moment someone's ready to commit.
07 After booking
Once a slot is booked, what happens automatically?
Silence feels risky; no reminder means more no-shows.
08 Commitment
Can a new client pay or leave a deposit when they book?
A deposit turns a maybe into a commitment — and protects you from no-shows.
Answer as a new client would experience you, not how it works behind the scenes.
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Booking
Experience
Experience
The first gap a new client hits
What a new client notices, in order
General advice: what a booking page clients can't fault does, whatever tool you use
- →Shows live availability and confirms instantly — any time, on any phone.
- →Takes a deposit at booking and sends reminders, so fewer slots go to waste.
- →Looks like you — your name, photos and services — so a stranger trusts it.
Give clients a front door they can't fault.
Aasure gives you a booking page that takes bookings and sends email reminders on its own — share it as a link or a QR code, and let new clients book themselves in seconds. Deposits are not live in Aasure yet.
See online booking How this is worked out. Your score rates how easily a new client can go from wanting to book to being booked, across the things they notice first — how they book, after-hours access, response speed, steps, live availability, confirmation and deposits. Each is weighted by how much it tends to cost in lost bookings. The 57% figure is from Aasure's 2026 UK survey of service-business owners. It's a guide to where you're leaking clients, not an exact count for your business.
Filed with this tool